Monthly Archives: September 2010

Clichés and jargon

Sometimes idioms and expressions are so overused that they grate on the ear. I still believe colourful language can paint a more vivid picture and present ideas clearly, but of course there is no point using technical (I D 10 … Continue reading

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Capitals and lower case

A balance has to be struck between so many capitals that the eyes dance and so few that the reader is diverted more by our style than by our substance. The general rule is to dignify with capital letters organisations and institutions, but not people. … Even these, however, leave some decisions to individual judgment. If in doubt, use lower case unless it looks absurd. And remember that ‘a foolish consistency is the hobgoblin of little minds’ (Emerson). More exact rules are available on the website cited below. Continue reading

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