About

Some people come to AI through technology. I came through language.

Two decades of writing, editing and communication workโ€”across corporate boardrooms, government reports and a master’s degree in journalismโ€”taught me one thing above everything else: clarity is rare, and it matters more than most people realise. The tools change. That doesn’t.

When AI arrived, I was curious before I was cautious. I could see what it could do, and I could see what it couldn’tโ€”and the gap between those two things was exactly where a writer and editor with some experience might be useful.

My father Johan got there before me. At 84, he was studying machine learning and building an onion bulb planterโ€”not for money, but because the problem was interesting and unsolved. When I complained that the world was overwhelming me with information, he said something I haven’t forgotten:

“Information is useless without experience.”

You can read everything about riding a bicycle. Without the wobbles and the falling off, you’ll still land on your backside.

That’s as good a description of what I do as any. I bring the experienceโ€”of language, of communication, of watching AI get things spectacularly wrong as well as surprisingly rightโ€”so that you don’t have to start from scratch. Your decades of judgement are not a liability in this new world. They’re your greatest asset. You just need someone to show you how to use them.

Curiosity doesn’t retire. And you’re better placed than you think.

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The name

Ascension is a small island in the South Atlanticโ€”remote, volcanic, genuinely unlike anywhere elseโ€”and it’s where I’m from. It also means rising to something. Both feel right.

The ethos

โ€˜Remember that literacy is an accident of birth and does not confer superior wisdom or virtue.โ€™ – Janet Mackenzie, The Editorโ€™s Companion.

No jargon. No condescension. Just clear thinking, honestly shared.